ANTONIO LÓPEZ

Putting the "eco" in media ecosystems

Mediacology – Chapter Summaries

Introduction: Media Permaculture Applying an ecological model to media literacy requires switching perspectives by moving from the analysis of design objects, such as advertising, to the study of system design. This means not only studying the economics of production and ideology, but also understanding that media have innate cognitive designs as well. “Media Permaculture” is […]