Ecomedia Literacy offers a focused and practical guide to integrating the relationship between media and the environment—ecomedia—into media education. It enables media teachers to “green” their pedagogy by providing essential tools and approaches that can be applied in the classroom.
Media are a powerful educational force that teaches about the relationship between humans and living systems while also physiologically impacting the environment. However, although long considered a tool for promoting critical thinking and cultural citizenship, media literacy does not adequately address environmental sustainability.
Drawing on original research, Antonio López demonstrates how common media literacy practices reinforce belief systems at the root of unsustainable behaviors.
In The Media Ecosystem, Antonio Lopez draws together the seemingly disparate realms of ecology and media studies to present a fresh and provocative interpretation of the current state of the mass media—and its potential future.
Lopez explores the connections between media and the environment, arguing that just as the world’s powers have seized and exploited the physical territories and natural resources of the earth, so, too, have they colonized the “cultural commons”—the space of ideas that everyone shares. He identifies the root of the problem in the privileging of “mechanistic” thinking over ecological intelligence, which recognizes that people live in a relationship with every other living thing on the planet.
Bridging media literacy with ecoliteracy, Mediacology seeks to redefine media education so that it harmonizes with ecological design principles. Mediacology proposes a design-for-pattern approach called “Media Permaculture,” which restructures media literacy to be in sync with new media practices connected with sustainability and the perceptual functions of the right brain hemisphere.
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