Bridging ecojustice and media education

Defamiliarizing Media Literacy

Introduction to Greening Media Education

Ideally, it should be possible to develop a framework that combines media literacy and ecoliteracy, but an ontological difference between the disciplines that inform these educational approaches makes the process difficult.

Media literacy is greatly influenced by assumptions formulated within the traditions of media studies and communications, which in turn have been guided by the dominant paradigm of mechanism arising from the Industrial and Scientific Revolutions. Sustainability education challenges the assumptions of this prevailing paradigm. Thus, media literacy and sustainability education discourses (the way practitioners communicate about their respective fields) are substantially different.

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