ANTONIO LÓPEZ

Bridging ecojustice and media education

Media Permaculture

Introduction to Mediacology (2008)

Though most media literacy practitioners are probably not conscious of this, I now believe the goal of media education is to help people find a sense of place, buttressing the argument that the Western pathology is the consequence of individuals having no stable center. The process of the capitalist enclosure to uproot people from the land, to dislocate their center, and to reconfigure their consciousness into an abstraction is just the latest symptom of a much more ancient design flaw in our particular model of civilization. As Naomi Klein (2007) argues in her tome, The Shock Doctrine, the way for people to recover from displacement and shock is to know where they are, to be oriented. Trouble is, if you are sleepwalking, how is that possible?

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